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Starbucks is about to make a cold and carbonated calculation. It's a carefully calculated bid to drum up afternoon business and evolve yet another beverage specialty.
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"Adding new drinking occasions is the key to (Starbucks) growth," says Michael Silverstein, senior partner at the Boston Consulting Group. The company also is branching into tea with its purchase and expansion of the Teavana brand.
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not on the menu," says Fine, "but our customers can be pretty creative."
The same baristas who put on a show making lattes and espressos now will go through lots of fizzing and popping to make you a root beer, ginger ale or lemon ale. And get this: They are caffeine free.
"We are changing the game in terms of how to get a carbonated drink," says Josh Fine, brand manager for Fizzio."Like what Starbucks did to coffee 40 Vans Sk8 Mid Moc years ago, we think we can do in the carbonation space."
The sodas are made with a machine developed by Starbucks and partner Cornelius. It does not combine carbonated water with syrup as in most commercial machines. Instead, the flavors and spices are combined in a large cheesecloth like a big tea bag and steeped in hot water. Buyers can request light, standard or extra carbonation.
but no artificial preservatives or additives, and no high fructose corn syrup.
As an alternative to soda, you can get that carbonation in an ice tea or Starbucks Refresher for an extra 50 cents.
the machines are noisy, he says they will add not subtract to store ambiance. Starbucks won't say when the sodas will be in all stores.
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What's more, homemade soft drinks are hot. They were named the top beverage trend last year in the National Restaurant Association's annual survey of top chefs.
It only takes about 85 seconds for a barista to make a Fizzio drink, so they won't result in long lines, says Fine. And while Skechers Trainers For Ladies
Starbucks rolls out hand
For Starbucks, it's about getting a toehold in the $400 billion global carbonated beverage market. for years, Starbucks figures it can lure nutrition conscious Millennials with sodas that have the fizz Mbt Shoes Price List
About a year ago, Starbucks began testing the sodas in Austin and Atlanta. In those markets, plus Houston, it's also now testing a caffeinated cola with a hint of citrus and honey, says Fine.
And while you can't order a real root beer float Starbucks doesn't sell ice cream some folks in testing have asked for a root beer mixed with a Vanilla Bean Frappuccino. "It's Skechers Hiking Shoes Waterproof
The sodas have Starbucks pricing: about $2.45 for a "tall." (A "tall" coffee goes for about $1.80.)
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